Davide Proserpio

News | Professional Activities | Recent Publications | Working Papers | Recent Talks | Students | Rejections | Teaching | Resources

I am an Assistant Professor of Marketing at University of Southern California Marshall School of Business, where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online reviews and reputation, and advertising. Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV. I am also on Google Scholar and SSRN.


News

  • 11/19/2020 - Our working paper on Amazon fake reviews is covered by The New York Times

  • 11/04/2020 - UCLA Anderson Review wrote a piece about our Amazon fake reviews paper

  • 09/27/2020 - Our working paper on Amazon fake reviews is covered by Corriere della Sera

  • 09/23/2020 - I am quoted by Bloomberg CityLab in a piece about Airbnb and data sharing

  • 09/19/2020 - I am quoted by Wired Middle East in a piece about the gig economy and the pandemic

  • 09/07/2020 - Our working paper on Amazon fake reviews is covered by Business Insider

  • 09/05/2020 - Our working paper on Amazon fake reviews is covered by CNBC: article and video

  • 09/03/2020 - Our working paper on Amazon fake reviews is covered by The Economist

  • 05/19/2020 - I wrote an opinion piece for Entrepreneur.com: What Does the Crisis Mean for the Sharing Economy?

  • 05/14/2020 - I won the USC Dean's Award For Research Impact

  • 04/10/2020 - I am quoted by protocol.com about the impact of Airbnb on the housing market


Professional Activities


Recent Publications (all)

  • How Fake Customer Reviews Do — and Don't — Work LINK
    Sherry He, Brett Hollenbeck, and Davide Proserpio
    Harvard Business Review, November 24, 2020

  • A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average SSRN
    Georgios Zervas, Davide Proserpio, and John W. Byers
    Forthcoming, Marketing Letters

    Selected media coverage
    Vice (11/07/2019)
    Wired (05/07/15)
    TechCrunch (04/11/15)
    Corriere della Sera, print edition (03/27/15) PDF
    Mashable (02/25/15)
    New York Times (01/30/15)

  • Soul and Machine (Learning) SSRN
    Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, Hema Yoganarasimhan
    Marketing Letters, pp. 1-12., 2020

  • The positive effect of not following others on social media PDF
    Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes
    Forthcoming, Journal of Marketing Research

  • The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb SSRN
    Kyle Barron, Edward Kung, and Davide Proserpio
    Forthcoming, Marketing Science

    Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.

    Selected media coverage
    Forbes (02/22/20)
    U.S. News (02/05/19)
    CityLab (02/01/19)
    BBC News (08/30/18)
    Beme News (05/09/18)
    Bloomberg (04/17/2018)
    CityLab (08/02/17)
    Fast Company (08/08/17)
    The Wall Street Journal (10/23/17)
    The Huffington Post (10/30/17)
    Il Sole 24 Ore (11/03/17)
    The Wall Street Journal (11/05/17)

  • Advertising Strategy in the Presence of Reviews: An Empirical Analysis SSRN
    Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio
    Marketing Science, Vol. 38, no. 5 (2019): 793-811

    Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.

  • Research: When Airbnb Listings in a City Increase, So Do Rent Prices LINK
    Kyle Barron, Edward Kung, and Davide Proserpio
    Harvard Business Review, April 17, 2019


Working Papers

  • The Market for Fake Reviews SSRN
    Sherry He, Brett Hollenbeck, and Davide Proserpio

    Selected media coverage
    Corriere della Sera (09/27/20)
    Business Insider (09/07/20)
    CNBC (09/06/20)
    The Economist (09/03/2020)

  • Does gender matter? The effect of management responses on reviewing behavior SSRN
    Davide Proserpio, Isamar Troncoso, and Francesca Valsesia
    Revision requested at Marketing Science

    A shorter version of this paper titled Management responses and gender bias: Evidence from the hotel industry has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).

  • Product2Vec: Understanding Product-Level Competition Using Representation Learning SSRN
    Fanglin Chen, Xiao Liu, Davide Proserpio, and Isamar Troncoso
    Reject and resubmit at Marketing Science

    A shorter version of this paper titled Studying Product Competition Using Representation Learning appears in the proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR2020), Xian, China.

  • Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry SSRN
    Suman Basuroy, Yongseok Kim, and Davide Proserpio
    Reject and resubmit at Journal of Marketing Research

    A shorter version of this paper has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).

  • I Hear You: Does Quality Improve with Customer Voice? SSRN
    Uttara M Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma
    Reject and resubmit at Marketing Science

    Abstract in proceedings of the 21st ACM Conference on Economics and Computation (EC'20).
    🏆 Exemplary Empirics Track Paper at EC'20.

  • There's No I in Expectations: The Effect of Expectations as Reference Points on the Recommendation Likelihood of Experiential Purchases
    Stephanie Tully, Amar Cheema, On Amir, and Davide Proserpio
    Revision requested at Journal of Consumer Research

  • Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions SSRN
    Davide Proserpio and Gerard J. Tellis


Students

Here is a list of students I am currently working with:

  • Fanglin Chen (4th year PhD student in Marketing at NYU)

  • Shomik Jain (USC Viterbi School of Engineering undergrad; Shomik is now at Palantir Technologies)

  • Yongseok Kim (5th year PhD student in Marketing at UTSA)

  • Siddhartha Sharma (Sid joined the Kelley School of Business (IU Bloomington) in the fall 2020)

  • Isamar Troncoso (3rd year PhD student in Marketing at USC)


Recent Talks (all)

  • The 90th Annual Meeting of the Southern Economic Association, November 2020
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • Washington University at Saint Louis, November 2020
    The Market for Fake Reviews

  • APPAM 42nd Annual Fall Research Conference, November 2020
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • Frankfurt School of Finance & Management Seminar, October 2020
    The Market for Fake Reviews

  • Business Data Science Seminar (Erasmus University Rotterdam, University of Amsterdam, VU Amsterdam), September 2020
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • NBER's Summer Institute IT and Digitization Workshop, July 2020
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • New Ideas in Marketing Online Seminar Series, July 2020
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • 8th ZEW Conference on The Economics of Information and Communication Technologies, Online, June 2020
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • SCECR, Online, June 2020
    Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry

  • Nextflix, Los Angeles, CA, Feb 2020
    The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb


Recent Rejections

Life isn't all beer and skittles, so in my academic life I also get tons of rejections. Here is a non-exhaustive list of recent rejections:

  • 11/2020 - ICWSM

  • 11/2020 - WISE 2020

  • 05/2020 - NSF Postdoc scholarship

  • 05/2020 - EC20 (two papers)

  • 02/2020 - Google Faculty Research Award

  • 02/2020 - Amazon Research Awards

  • 02/2020 - Management Science

  • 01/2020 - The Fourteenth Annual Bass FORMS Conference (2 papers)

  • 11/2019 - Facebook grant

  • 11/2019 - 13th Digital Economics conference (Toulouse)

  • 07/2019 - ICIS 2019

  • 04/2019 - EC19

  • 03/2019 - Management Science


Teaching

  • BUAD 307 - Marketing Fundamentals (Fall 2020)

  • BUAD 307 - Marketing Fundamentals (Fall 2019)

  • BUAD 307 - Marketing Fundamentals / MKT 385 -- Marketing of Creative Disruption and Innovation (Fall 2018)

  • BUAD 307 - Marketing Fundamentals (Fall 2017)

  • BUAD 307 - Marketing Fundamentals (Fall 2016)


Contact information
USC Marshall School of Business
Marketing Department
701 Exposition Blvd, HOH 332
Los Angeles, CA 90089.
Email: name.lastname at marshall.usc.edu
Phone: +1 617-396-6555
Twitter: @dade_us