I am an Assistant Professor of Marketing at University of Southern California Marshall School of Business, where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online reviews and reputation, and advertising.

Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV. I am also on Google Scholar and SSRN.

News

• 11/07/2019 - I am quoted by the Vancouver Sun article about Airbnb and tax collection

• 10/31/2019 - Vice cites our article about Airbnb and ratings

• 05/07/2019 - I am proud to be hosting Scott Cunningham on June 4-5, who will be giving a 2-day workshop on causal inference. For more info read this

• 05/02/2019 - U.S. News interviewed me about our study about Airbnb impact on the housing market: Is Airbnb Ameliorating – or Exacerbating – Inequality in Cities?

• 04/17/2019 - The Harvard Business Review article titled ‘Research: When Airbnb Listings in a City Increase, So Do Rent Prices’ is online

• 01/22/2019 - I gave a talk at the European Parliament about the sharing economy and housing affordability. For more information about the event see here

• 01/11/2019 - The workshop proposal ‘Consumer Choice, Big Data, and Machine Learning’ organized by Xiao Liu, Eric Schwartz, and me for the 11th Triennial Invitational Choice Symposium was accepted and will be part of the program

Professional Activities

• Program Committee: WWW 2016, EC 2019, AE for the 2019 Winter AMA Conference, WINE 2019, EC 2020, AE for Summer AMA 2020

• Ad Hoc Reviewer: Marketing Science, Management Science, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Marketing Research, Management Information Systems Quarterly, Information Systems Research, Production and Operation Management, Juornal of Marketing

Selected Publications

• Advertising Strategy in the Presence of Reviews: An Empirical Analysis SSRN
  Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio
  Marketing Science, Vol. 38, no. 5 (2019): 793-811

  Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.

• Research: When Airbnb Listings in a City Increase, So Do Rent Prices LINK
  Kyle Barron, Edward Kung, and Davide Proserpio
  Harvard Business Review, April 17, 2019

• You Get What You Give: Theory and Evidence of Reciprocity in the Sharing Economy SSRN
  Davide Proserpio, Wendy Xu, and Georgios Zervas
  Quantitative Marketing and Economics 16, no. 4 (2018): 371-407.
  

  Selected media coverage
  PC Magazine (03/27/18)

• Sharing Economy: Review of Current Research and Future Directions PDF
  Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, Ting Zhu.
  Customer Needs and Solutions Vol 5, no. 1-2 (2018): 93-106.

• Study: Replying to Customer Reviews Results in Better Ratings LINK
  Davide Proserpio and Giorgos Zervas
  Harvard Business Review, February 14, 2018.

• Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews PDF SSRN
  Davide Proserpio and Georgios Zervas.
  Marketing Science, Vol. 36, no. 5 (2017): 645-665 (lead article).
  🏆 Finalist John D. C. Little Award 2017.
  🏆 Best Paper Nominee at CIST'15.
  Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.

  Selected media coverage
  The Boston Globe (04/04/18)
  Inc. magazine (02/26/18)

• The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry PDF SSRN
  Georgios Zervas, Davide Proserpio and John W. Byers.
  Journal of Marketing Research, Vol. 54, No. 5 (2017): 687-705.
  🏆 Finalist Paul E. Green Award 2017.
  🏆 Best Paper Nominee at EC'15.
  

  Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.
  Initial version presented at the Workshop on Information Systems and Economics (WISE '13), Milan, Italy, December 2013 and at the Ninth Symposium on Statistical Challenges in eCommerce Research (SCECR '13), Lisbon, Portugal, June 2013.

  Selected media coverage
  Bloomberg - Guest Commentary and video (06/15/15)
  New York Times (05/11/15)
  Los Angeles Times (06/11/14)
  The Economist (04/26/14)
  Hotels News Now (02/14/14)
  The Atlantic Cities (02/10/14)
  Huffington Post (02/09/14, in Spanish, thanks Lucia!)
  New York Times Bits blog (02/05/14)
  Boston Globe Ideas Blog (01/13/14)

Working Papers

• The Positive Effect of Not Following Others: How Influencers on Social Media Convey Autonomy to Signal Influence and Generate Engagement
  Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes
  Conditionally accepted at Journal of Marketing Research
  Full paper will be available soon!

• I Hear You: Does Quality Improve with Customer Voice? SSRN
  Uttara M Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma

• Soul and Machine (Learning) SSRN
  Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, Hema Yoganarasimhan

• The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb SSRN
  Kyle Barron, Edward Kung, and Davide Proserpio
  Revision requested at Marketing Science (2nd round)

  Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.
  

  Selected media coverage
  U.S. News (02/05/19)
  CityLab (02/01/19)
  BBC News (08/30/18)
  Beme News (05/09/18)
  Bloomberg (04/17/2018)
  CityLab (08/02/17)
  Fast Company (08/08/17)
  The Wall Street Journal (10/23/17)
  The Huffington Post (10/30/17)
  Il Sole 24 Ore (11/03/17)
  The Wall Street Journal (11/05/17)

• There's No I in Expectations: The Effect of Expectations as Reference Points on the Recommendation Likelihood of Experiential Purchases
  Stephanie Tully, Amar Cheema, On Amir, and Davide Proserpio
  Revision requested at Journal of Consumer Research

• A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average SSRN
  Georgios Zervas, Davide Proserpio, and John W. Byers
  Revision requested at Marketing Letters
  

  Selected media coverage
  Vice (11/07/2019)
  Wired (05/07/15)
  TechCrunch (04/11/15)
  Corriere della Sera, print edition (03/27/15) PDF
  Mashable (02/25/15)
  New York Times (01/30/15)

• Cancellation Policy as a Signal of Trust and Quality in the Sharing Economy: The Case of Airbnb SSRN
  Lior Zalmanson, Davide Proserpio, and Irit Nitzan

• Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions SSRN
  Davide Proserpio and Gerard J. Tellis

Recent Talks

• ESADE Business School, Barcelona, Spain, November 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Frontiers of Empirical Marketing, Miami, FL, November 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Cornell University, Ithaca, NY, November 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Cornell Tech, Ithaca, NY, November 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Fox School of Business, Temple University, Philadelphia, PA, October 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Kellogg School of Management Marketing Camp, Northwestern University, Evanston, IL, September 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• The Wharton School, University of Pennsylvania, Philadelphia, PA, September 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• 17th ZEW Conference on the Economics of Information and Communication Technologies, Mannheim, Germany, June 2019
  The Sharing Economy and Housing Affordability: Evidence from Airbnb

• 41th Annual ISMS Marketing Science Conference, Rome, Italy, June 2019
  Online reviews, management responses, and gender bias: An empirical investigation

• Marketing Effectiveness Through Customer Journeys, Bologna, Italy, June 2019
  Advertising Strategy in the Presence of Reviews: An Empirical Analysis

• JAMS Conference, Milan, Italy, June 2019
  The Sharing Economy and Housing Affordability: Evidence from Airbnb

• Universitat Pompeu Fabra, Barcelona, Spain, May 2019
  The Sharing Economy and Housing Affordability: Evidence from Airbnb

• IESE Business School, Barcelona, Spain, May 2019
  The Sharing Economy and Housing Affordability: Evidence from Airbnb

• Columbia University, New York City, NY, March 2019
  Online reviews, management responses, and gender bias: An empirical investigation

• 13th annual Bass FORMS Conference, Dallas, TX, February 2019
  Online reviews, management responses, and gender bias: An empirical investigation

• University of Michigan's Ross School of Business, Ann Harbor, MI, February 2019
  Online reviews, management responses, and gender bias: An empirical investigation

• Housing Solutions Platform's debate, European Parliament, Brussels, Belgium, January 2019
  The Sharing Economy and Housing Affordability: Evidence from Airbnb

• Workshop in Management Science, Santa Cruz, Chile, January 2019
  The Sharing Economy and Housing Affordability: Evidence from Airbnb

Rejections

Life isn't all beer and skittles, so in my academic life I also get tons of rejections. Here is a non-exhaustive list of recent rejections:

• 11/2019 - Facebook grant

• 11/2019 - 13th Digital Economics conference (Toulouse)

• 07/2019 - ICIS 2019

• 04/2019 - EC19

• 03/2019 - Management Science

• 10/2018 - WISE (Workshop on Information Systems and Economics)

• 08/2018 - Review of Economics and Statistics

• 07/2018 - QME Conference 2018

• 05/2018 - Journal of Consumer Research

• 03/2018 - Journal of Marketing

• 03/2018 - SICS 2018

• 01/2018 - The American Economic Review

• 12/2017 - NBER Economics of Digitization

• 10/2017 - Journal of Marketing Research

• 10/2017 - WISE (Workshop on Information Systems and Economics)

• 09/2017 - Adobe Data Science Research award

• 09/2017 - Marketing Science Institute grant

• 08/2017 - CIST (Conference on Information System and Technology)

• 07/2017 - ACR Conference

• 2016 - The Eleventh Annual Bass FORMS Conference

• 2016 - Google Faculty Research Award

• 2016 - USC Marshall Research Grant

Teaching

• BUAD 307 - Marketing Fundamentals

• BUAD 307 - Marketing Fundamentals / MKT 385 -- Marketing of Creative Disruption and Innovation (Fall 2018)

• BUAD 307 - Marketing Fundamentals (Fall 2017)

• BUAD 307 - Marketing Fundamentals (Fall 2016)