I am an Assistant Professor of Marketing at University of Southern California Marshall School of Business,
where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online reviews and reputation, and advertising. Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV.
I am also on Google Scholar and SSRN.
Ad Hoc Reviewer: Marketing Science, Management Science, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Marketing Research, Management Information Systems Quarterly, Information Systems Research, Production and Operation Management, Journal of Marketing, Journal of Political Economy
Nowcasting gentrification using Airbnb data
Arxiv version Shomik Jain, Davide Proserpio, Giovanni Quattrone, and Daniele Quercia
In Proceedings of the 23th ACM Conference on Computer-Supported Cooperative Work and Social Computing
How Fake Customer Reviews Do — and Don't — Work
LINK Sherry He, Brett Hollenbeck, and Davide Proserpio
Harvard Business Review, November 24, 2020
A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average SSRN Georgios Zervas, Davide Proserpio, and John W. Byers
Forthcoming, Marketing Letters
Soul and Machine (Learning)SSRN Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo,
Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu,
Hema Yoganarasimhan
Marketing Letters 31(4), 393-404 (2020)
The positive effect of not following others on social mediaPDF Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes
Journal of Marketing Research, 57(6):1152–1168 (2020)
The Effect of Home-Sharing on House Prices and Rents: Evidence from AirbnbSSRN Kyle Barron, Edward Kung, and Davide Proserpio
Forthcoming, Marketing Science
Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.
Advertising Strategy in the Presence of Reviews: An Empirical AnalysisSSRN Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio
Marketing Science, Vol. 38, no. 5 (2019): 793-811
Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.
Research: When Airbnb Listings in a City Increase, So Do Rent Prices LINK Kyle Barron, Edward Kung, and Davide Proserpio
Harvard Business Review, April 17, 2019
Working Papers
The Market for Fake ReviewsSSRN Sherry He, Brett Hollenbeck, and Davide Proserpio
Does gender matter? The effect of management responses on reviewing behaviorSSRN Davide Proserpio, Isamar Troncoso, and Francesca Valsesia
Revision requested at Marketing Science
A shorter version of this paper titled Management responses and gender bias: Evidence from the hotel industry has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).
Product2Vec: Understanding Product-Level Competition Using Representation LearningSSRN Fanglin Chen, Xiao Liu, Davide Proserpio, and Isamar Troncoso
Reject and resubmit at Marketing Science
A shorter version of this paper titled Studying Product Competition Using Representation Learning appears in the proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR2020), Xian, China.
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industrySSRN Suman Basuroy, Yongseok Kim, and Davide Proserpio
Reject and resubmit at Journal of Marketing Research
A shorter version of this paper has been accepted at the International AAAI Conference on Web and Social Media (ICWSM) 2021, Social Science and Sociophysics Track (without conference proceedings).
I Hear You: Does Quality Improve with Customer Voice?SSRN Uttara M Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma
Reject and resubmit at Marketing Science
Abstract in proceedings of the 21st ACM Conference on Economics and Computation (EC'20).
🏆 Exemplary Empirics Track Paper at EC'20.
There's No I in Expectations: The Effect of Expectations as Reference Points on the Recommendation Likelihood of Experiential Purchases Stephanie Tully, Amar Cheema, On Amir, and Davide Proserpio
Revision requested at Journal of Consumer Research
Baring the Sharing Economy: Concepts, Classification, Findings, and Future DirectionsSSRN Davide Proserpio and Gerard J. Tellis
Students
Here is a list of students I am currently working with:
Fanglin Chen (4th year PhD student in Marketing at NYU)
Shomik Jain (USC Viterbi School of Engineering undergrad; Shomik is now at Palantir Technologies)
Yongseok Kim (5th year PhD student in Marketing at UTSA)
Siddhartha Sharma (Sid joined the Kelley School of Business (IU Bloomington) in the fall 2020)
The 90th Annual Meeting of the Southern Economic Association, November 2020
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry
Washington University in Saint Louis, November 2020
The Market for Fake Reviews
APPAM 42nd Annual Fall Research Conference, November 2020
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry
Frankfurt School of Finance & Management Seminar, October 2020
The Market for Fake Reviews
Business Data Science Seminar (Erasmus University Rotterdam, University of Amsterdam, VU Amsterdam), September 2020
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry
NBER's Summer Institute IT and Digitization Workshop, July 2020
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry
New Ideas in Marketing Online Seminar Series, July 2020
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry
8th ZEW Conference on The Economics of Information and Communication Technologies, Online, June 2020
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry
SCECR, Online, June 2020
Estimating the impact of Airbnb on the local economy: Evidence from the restaurant industry
Nextflix, Los Angeles, CA, Feb 2020
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
Recent Rejections
Life isn't all beer and skittles, so in my academic life I also get tons of rejections. Here is a non-exhaustive list of recent rejections:
11/2020 - ICWSM
11/2020 - WISE 2020
05/2020 - NSF Postdoc scholarship
05/2020 - EC20 (two papers)
02/2020 - Google Faculty Research Award
02/2020 - Amazon Research Awards
02/2020 - Management Science
01/2020 - The Fourteenth Annual Bass FORMS Conference (2 papers)
11/2019 - Facebook grant
11/2019 - 13th Digital Economics conference (Toulouse)
BUAD 307 - Marketing Fundamentals / MKT 385 -- Marketing of Creative Disruption and Innovation (Fall 2018)
BUAD 307 - Marketing Fundamentals (Fall 2017)
BUAD 307 - Marketing Fundamentals (Fall 2016)
Contact information USC Marshall School of Business
Marketing Department
701 Exposition Blvd, HOH 332
Los Angeles, CA 90089.
Email: name.lastname at marshall.usc.edu
Phone: +1 617-396-6555
Twitter: @dade_us