I am an Assistant Professor of Marketing at University of Southern California Marshall School of Business, where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online reviews and reputation, and advertising. Prior to joining Marshall, I obtained my PhD in Computer Science at Boston University under the supervision of Sharon Goldberg , John Byers, and Georgios Zervas (from Questrom School of Business).
More information about me can be found in my CV. I am also on Google Scholar and SSRN.

News

• 05/19/2020 - I wrote an opinion piece for Entrepreneur.com: What Does the Crisis Mean for the Sharing Economy?

• 05/14/2020 - I won the USC Dean's Award For Research Impact

• 04/10/2020 - I am quoted by protocol.com about the impact of Airbnb on the housing market

• 11/07/2019 - I am quoted by the Vancouver Sun about Airbnb and tax collection

• 10/31/2019 - Vice cites our article about Airbnb and ratings

Professional Activities

• Program Committee: WWW 2016, EC 2019, AE for the 2019 Winter AMA Conference, WINE 2019, EC 2020, AE for Summer AMA 2020

• Ad Hoc Reviewer: Marketing Science, Management Science, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Marketing Research, Management Information Systems Quarterly, Information Systems Research, Production and Operation Management, Journal of Marketing

Selected Publications

• The positive effect of not following others on social media PDF
  Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes
  Forthcoming, Journal of Marketing Research

• The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb SSRN
  Kyle Barron, Edward Kung, and Davide Proserpio
  Forthcoming, Marketing Science

  Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.
  

  Selected media coverage
  Forbes (02/22/20)
  U.S. News (02/05/19)
  CityLab (02/01/19)
  BBC News (08/30/18)
  Beme News (05/09/18)
  Bloomberg (04/17/2018)
  CityLab (08/02/17)
  Fast Company (08/08/17)
  The Wall Street Journal (10/23/17)
  The Huffington Post (10/30/17)
  Il Sole 24 Ore (11/03/17)
  The Wall Street Journal (11/05/17)

• Advertising Strategy in the Presence of Reviews: An Empirical Analysis SSRN
  Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio
  Marketing Science, Vol. 38, no. 5 (2019): 793-811

  Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.

• Research: When Airbnb Listings in a City Increase, So Do Rent Prices LINK
  Kyle Barron, Edward Kung, and Davide Proserpio
  Harvard Business Review, April 17, 2019

• You Get What You Give: Theory and Evidence of Reciprocity in the Sharing Economy SSRN
  Davide Proserpio, Wendy Xu, and Georgios Zervas
  Quantitative Marketing and Economics 16, no. 4 (2018): 371-407.
  

  Selected media coverage
  PC Magazine (03/27/18)

• Sharing Economy: Review of Current Research and Future Directions PDF
  Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, Ting Zhu.
  Customer Needs and Solutions Vol 5, no. 1-2 (2018): 93-106.

• Study: Replying to Customer Reviews Results in Better Ratings LINK
  Davide Proserpio and Giorgos Zervas
  Harvard Business Review, February 14, 2018.

• Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews PDF SSRN
  Davide Proserpio and Georgios Zervas.
  Marketing Science, Vol. 36, no. 5 (2017): 645-665 (lead article).
  🏆 Finalist John D. C. Little Award 2017.
  🏆 Best Paper Nominee at CIST'15.
  Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.

  Selected media coverage
  The Boston Globe (04/04/18)
  Inc. magazine (02/26/18)

• The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel Industry PDF SSRN
  Georgios Zervas, Davide Proserpio and John W. Byers.
  Journal of Marketing Research, Vol. 54, No. 5 (2017): 687-705.
  🏆 Finalist Paul E. Green Award 2017.
  🏆 Best Paper Nominee at EC'15.
  

  Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.
  Initial version presented at the Workshop on Information Systems and Economics (WISE '13), Milan, Italy, December 2013 and at the Ninth Symposium on Statistical Challenges in eCommerce Research (SCECR '13), Lisbon, Portugal, June 2013.

  Selected media coverage
  Bloomberg - Guest Commentary and video (06/15/15)
  New York Times (05/11/15)
  Los Angeles Times (06/11/14)
  The Economist (04/26/14)
  Hotels News Now (02/14/14)
  The Atlantic Cities (02/10/14)
  Huffington Post (02/09/14, in Spanish, thanks Lucia!)
  New York Times Bits blog (02/05/14)
  Boston Globe Ideas Blog (01/13/14)

Working Papers

• Product2Vec: Understanding Product-Level Competition Using Representation Learning SSRN
  Fanglin Chen, Xiao Liu, Davide Proserpio, and Isamar Troncoso
  Reject and resubmit at Marketing Science
  

  A shorter version of this paper titled Studying Product Competition Using Representation Learning appears in the proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval (SIGIR2020), Xian, China.

• Sleeping with strangers: Estimating the impact of Airbnb on the local economy SSRN
  Suman Basuroy, Yongseok Kim, and Davide Proserpio
  Reject and resubmit at Journal of Marketing Research

• I Hear You: Does Quality Improve with Customer Voice? SSRN
  Uttara M Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma
  

  Abstract in proceedings of the 21st ACM Conference on Economics and Computation (EC'20).

• Soul and Machine (Learning) SSRN
  Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, Hema Yoganarasimhan
  Revision requested at Marketing Letters

• There's No I in Expectations: The Effect of Expectations as Reference Points on the Recommendation Likelihood of Experiential Purchases
  Stephanie Tully, Amar Cheema, On Amir, and Davide Proserpio
  Revision requested at Journal of Consumer Research

• A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average SSRN
  Georgios Zervas, Davide Proserpio, and John W. Byers
  Revision requested at Marketing Letters
  

  Selected media coverage
  Vice (11/07/2019)
  Wired (05/07/15)
  TechCrunch (04/11/15)
  Corriere della Sera, print edition (03/27/15) PDF
  Mashable (02/25/15)
  New York Times (01/30/15)

• Baring the Sharing Economy: Concepts, Classification, Findings, and Future Directions SSRN
  Davide Proserpio and Gerard J. Tellis

Students

Here is a list of students I am currently working with.

• Fanglin Chen (4th year PhD student in Marketing at NYU)

• Shomik Jain (USC Viterbi School of Engineering undergrad; Shomik is joining Palantir Technologies this summer)

• Siddhartha Sharma (5th year PhD student in Information Systems at CMU; Sid is joining the IS group at Indiana Bloomington this summer)

• Isamar Troncoso (3rd year PhD student in Marketing at USC)

• Samyuktha Madhusudhan Tummala (1st year masters student at USC Viterbi School of Engineering)

Recent Talks

• Nextflix, Los Angeles, CA, Feb 2020
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Rental Housing Market Conference, Federal Reserve Bank St. Louis, MO, December 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• ESADE Business School, Barcelona, Spain, November 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Frontiers of Empirical Marketing, Miami, FL, November 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Cornell University, Ithaca, NY, November 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

• Cornell Tech, Ithaca, NY, November 2019
  The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb

Rejections

Life isn't all beer and skittles, so in my academic life I also get tons of rejections. Here is a non-exhaustive list of recent rejections:

• 05/2020 - EC20 (two papers)

• 02/2020 - Google Faculty Research Award

• 02/2020 - Amazon Research Awards

• 02/2020 - Management Science

• 01/2020 - The Fourteenth Annual Bass FORMS Conference (2 papers)

• 11/2019 - Facebook grant

• 11/2019 - 13th Digital Economics conference (Toulouse)

• 07/2019 - ICIS 2019

• 04/2019 - EC19

• 03/2019 - Management Science

• 10/2018 - WISE (Workshop on Information Systems and Economics)

• 08/2018 - Review of Economics and Statistics

• 07/2018 - QME Conference 2018

• 05/2018 - Journal of Consumer Research

• 03/2018 - Journal of Marketing

• 03/2018 - SICS 2018

• 01/2018 - The American Economic Review

• 12/2017 - NBER Economics of Digitization

• 10/2017 - Journal of Marketing Research

• 10/2017 - WISE (Workshop on Information Systems and Economics)

• 09/2017 - Adobe Data Science Research award

• 09/2017 - Marketing Science Institute grant

• 08/2017 - CIST (Conference on Information System and Technology)

• 07/2017 - ACR Conference

• 2016 - The Eleventh Annual Bass FORMS Conference

• 2016 - Google Faculty Research Award

• 2016 - USC Marshall Research Grant

Teaching

• BUAD 307 - Marketing Fundamentals

• BUAD 307 - Marketing Fundamentals / MKT 385 -- Marketing of Creative Disruption and Innovation (Fall 2018)

• BUAD 307 - Marketing Fundamentals (Fall 2017)

• BUAD 307 - Marketing Fundamentals (Fall 2016)