I am an Assistant Professor of Marketing at University of Southern California Marshall School of Business,
where I study problems related to digital markets. Some of the topics I work on include the sharing economy, online reviews and reputation, and advertising.
04/17/2019 - The Harvard Business Review article titled ‘Research: When Airbnb Listings in a City Increase, So Do Rent Prices’ is online
01/22/2019 - I gave a talk at the European Parliament about the sharing economy and housing affordability. For more information about the event see here
01/11/2019 - The workshop proposal ‘Consumer Choice, Big Data, and Machine Learning’ organized by Xiao Liu, Eric Schwartz, and me for the 11th Triennial Invitational Choice Symposium was accepted and will be part of the program
Ad Hoc Reviewer: Marketing Science, Management Science, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Marketing Research, Management Information Systems Quarterly, Information Systems Research, Production and Operation Management, Juornal of Marketing
Selected Publications
Advertising Strategy in the Presence of Reviews: An Empirical AnalysisSSRN Brett Hollenbeck, Sridhar Moorthy, and Davide Proserpio
Marketing Science, Vol. 38, no. 5 (2019): 793-811
Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.
Research: When Airbnb Listings in a City Increase, So Do Rent Prices LINK Kyle Barron, Edward Kung, and Davide Proserpio
Harvard Business Review, April 17, 2019
You Get What You Give: Theory and Evidence of Reciprocity in the Sharing Economy SSRN Davide Proserpio, Wendy Xu, and Georgios Zervas
Quantitative Marketing and Economics 16, no. 4 (2018): 371-407.
Sharing Economy: Review of Current Research and Future Directions PDF Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen K. Kopalle, Paul R. Messinger, Sridhar Moorthy, Davide Proserpio, Upender Subramanian, Chunhua Wu, Ting Zhu.
Customer Needs and Solutions Vol 5, no. 1-2 (2018): 93-106.
Study: Replying to Customer Reviews Results in Better Ratings LINK Davide Proserpio and Giorgos Zervas
Harvard Business Review, February 14, 2018.
Online Reputation Management: Estimating the Impact of Management Responses on Consumer Reviews PDFSSRN Davide Proserpio and Georgios Zervas.
Marketing Science, Vol. 36, no. 5 (2017): 645-665 (lead article).
🏆 Finalist John D. C. Little Award 2017.
🏆 Best Paper Nominee at CIST'15.
Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.
The Rise of the Sharing Economy: Estimating the Impact of Airbnb on the Hotel IndustryPDFSSRN Georgios Zervas, Davide Proserpio and John W. Byers.
Journal of Marketing Research, Vol. 54, No. 5 (2017): 687-705. 🏆 Finalist Paul E. Green Award 2017.
🏆 Best Paper Nominee at EC'15.
Abstract in proceedings of the 16th ACM Conference on Economics and Computation (EC'15), Portland, Oregon.
Initial version presented at the Workshop on Information Systems and Economics (WISE '13), Milan, Italy, December 2013 and at the Ninth Symposium on Statistical Challenges in eCommerce Research (SCECR '13), Lisbon, Portugal, June 2013.
The Positive Effect of Not Following Others: How Influencers on Social Media Convey Autonomy to Signal Influence and Generate Engagement Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes
Conditionally accepted at Journal of Marketing Research Full paper will be available soon!
I Hear You: Does Quality Improve with Customer Voice?SSRN Uttara M Ananthakrishnan, Davide Proserpio, and Siddhartha Sharma
Soul and Machine (Learning)SSRN Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo,
Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu,
Hema Yoganarasimhan
The Effect of Home-Sharing on House Prices and Rents: Evidence from AirbnbSSRN Kyle Barron, Edward Kung, and Davide Proserpio
Revision requested at Marketing Science (2nd round)
Abstract in proceedings of the 19th ACM Conference on Economics and Computation (EC'18), Ithaca, New York.
There's No I in Expectations: The Effect of Expectations as Reference Points on the Recommendation Likelihood of Experiential Purchases Stephanie Tully, Amar Cheema, On Amir, and Davide Proserpio
Revision requested at Journal of Consumer Research
A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average SSRN Georgios Zervas, Davide Proserpio, and John W. Byers
Revision requested at Marketing Letters
Cancellation Policy as a Signal of Trust and Quality in the Sharing Economy: The Case of AirbnbSSRN Lior Zalmanson, Davide Proserpio, and Irit Nitzan
Baring the Sharing Economy: Concepts, Classification, Findings, and Future DirectionsSSRN Davide Proserpio and Gerard J. Tellis
Recent Talks
ESADE Business School, Barcelona, Spain, November 2019
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
Frontiers of Empirical Marketing, Miami, FL, November 2019
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
Cornell University, Ithaca, NY, November 2019
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
Cornell Tech, Ithaca, NY, November 2019
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
Fox School of Business, Temple University, Philadelphia, PA, October 2019
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
Kellogg School of Management Marketing Camp, Northwestern University, Evanston, IL, September 2019
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
The Wharton School, University of Pennsylvania, Philadelphia, PA, September 2019
The Effect of Home-Sharing on House Prices and Rents: Evidence from Airbnb
17th ZEW Conference on the Economics of Information and Communication Technologies, Mannheim, Germany, June 2019
The Sharing Economy and Housing Affordability: Evidence from Airbnb
41th Annual ISMS Marketing Science Conference, Rome, Italy, June 2019
Online reviews, management responses, and gender bias: An empirical investigation
Marketing Effectiveness Through Customer Journeys, Bologna, Italy, June 2019
Advertising Strategy in the Presence of Reviews: An Empirical Analysis
JAMS Conference, Milan, Italy, June 2019
The Sharing Economy and Housing Affordability: Evidence from Airbnb
Universitat Pompeu Fabra, Barcelona, Spain, May 2019
The Sharing Economy and Housing Affordability: Evidence from Airbnb
IESE Business School, Barcelona, Spain, May 2019
The Sharing Economy and Housing Affordability: Evidence from Airbnb
Columbia University, New York City, NY, March 2019
Online reviews, management responses, and gender bias: An empirical investigation
13th annual Bass FORMS Conference, Dallas, TX, February 2019
Online reviews, management responses, and gender bias: An empirical investigation
University of Michigan's Ross School of Business, Ann Harbor, MI, February 2019
Online reviews, management responses, and gender bias: An empirical investigation
Housing Solutions Platform's debate, European Parliament, Brussels, Belgium, January 2019
The Sharing Economy and Housing Affordability: Evidence from Airbnb
Workshop in Management Science, Santa Cruz, Chile, January 2019
The Sharing Economy and Housing Affordability: Evidence from Airbnb
BUAD 307 - Marketing Fundamentals / MKT 385 -- Marketing of Creative Disruption and Innovation (Fall 2018)
BUAD 307 - Marketing Fundamentals (Fall 2017)
BUAD 307 - Marketing Fundamentals (Fall 2016)
Contact information USC Marshall School of Business
Marketing Department
701 Exposition Blvd, HOH 332
Los Angeles, CA 90089.
Email: name.lastname at marshall.usc.edu
Phone: +1 617-396-6555
Twitter: @dade_us