Course syllabus (subject to change)
Research studies instructions
Peer evaluation form
Project grading rubric
Email: proserpi@usc.edu
Office hours: Thurs, 12 pm-2 pm, Tue 4 pm -6 pm, or email me for an appointment.
Synchronous session hours:
BUAD-307 14802: Thursday, 2 pm-4 pm
BUAD-307 14842: Friday, 10 pm-12 pm
BUAD-307 14843: Friday, 12 pm-2 pm
BUAD-307 14844: Friday, 4 pm-6 pm
Tentative schedule:
| Week | Date | Topic | |
|---|---|---|---|
| Week 1 | August 26/27 | Welcome and introduction to the course, overview of the syllabus, overview of marketing and marketing strategy (book chapters 1-2) | |
| Week 2 | September 2/3 | Social, mobile, and digital marketing; marketing ethics (book chapters 3-4) | |
| Week 3 (Deadlines: groups formation; notify me if you cannot participate in the marketing research studies) | September 9/10 | Analyzing the marketing environment, consumer behavior (book chapters 5,6)
Experiential Learning Center (ELC): Marketing in Action during discussion slots (September 10) |
|
| Week 4 | September 16/17 | Business to business marketing, Segmentation, Targeting and Positioning (book chapters 7,9) | |
| Week 5 (Project proposal due on Sept. 24) | September 23/24 | Marketing research (book chapter 10) | |
| Week 6 | September 30/ October 1 | - Review of the course in preparation of the midterm during lecture time
- Present group proposals to class |
|
| Week 7 (Midterm | October 7/8 | - Midterm during lecture time (Monday, Oct. 5, 12-2pm)
- Product, branding and packaging decisions; developing new products (book chapters 11,12) |
|
| Week 8 | October 14/15 | Fall recess, no class | |
| Week 9 | October 21/22 | Services, the intangible product. Service recovery paradox, example of service recovery, fake reviews (book chapter 13) | |
| Week 10 | October 28/29 | Pricing concepts for establishing value (book chapter 14) | |
| Week 11 | November 4/5 | Supply chain and channel management, retailing and multichannel marketing (book chapters 15,16) | |
| Week 12 | November 11/12 | Integrated Marketing Communications, advertising (book chapters 17, 18) | |
| Week 13 (Deadlines: Presentation must be sent to me by Nov. 8; paper and peer evals by Nov 14) | November 18/19 | - Guest speaker during lecture time (Nov 18)
- Experiential Learning Center (ELC): Washaway Clean during discussion slots on Nov 19 |
|
| Week 14 | November 25/26 | Thanksgiving, no class | |
| Week 15 | December 2/3 | - Review of the course in preparation of the final during lecture time (Dec 2)
- Group presentations during discussion slots (Dec 3) |
|