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Spring 2004 Semester Class Schedule:
Lecture | Readings |
DM1 : Personalization and Customization (I) : Introduction |
Punting on personalization, Tweney, Business
2.0, 2000.
Web Personalization, Quellette, ComputerWorld, 1999. Collaborative Filtering, Heylighen, 1999. |
DM 2 : Personalization and Customization (II) : Underlying Methods | Case-Based Reasoning, Watson, 1997, pg. 23-28 |
DM 3 : Personalization and Customization (III): Integration |
Beyond Personalization, Brobst & Rarey, Teradata Review, 2000. |
DM 4: Personalization and Customization (IV) : CRM |
The Customer rules, Bergent & Kazimer-Schockley,
Intelligent Enterprise, 2001.
Personalization tools dig deep, Colkin, Information Week, 2001. |
DM 5: Decision Tree (I): Overview | Data Mining Techniques. Berry / Linoff. Chapter 12: Decision Trees. pg. 243-265 |
DM 6: Decision Tree (II): Methods and Applications | Case Study: Mail Order/Retail. Techguide, 1997. |
DM 7: Decision Tree (III): Examples | Same as Lectures DM5 & DM6 |
DM 8 : Neural Network (I): Overview |
Data Mining Techniques. Berry / Linoff. Chapter
13: Artifical Neural Networks. pg. 286-305
"A Gentle Introduction to Neural Networks". Hank Simon. DM Review. Decision Support Systems and Intelligent
Systems (5th edition). Turban / Aronson. pg. 687 - 693 |
DM 9 : Neural Network (II): Methods and Applications | Same as DM 8 |
DM 10 : Neural Network (III): Examples | Same as DM 8 |
Lecture - DW1 : Introduction |
1. Data Warehousing, Data Mining & OLAP. Berson / Smith Chapter 1: Introduction to Data Warehousing. pg. 3-21 2. “Along the Infoban--Data warehouses" L. Fisher, Strategy & Business 3. "A Data Warehouse Comes of Age". T. Marshall, Teradata Review, Fall 1998
|
Lecture - DW2 : Its Components |
1. Data Warehousing, Data Mining & OLAP. Berson / Smith Chapter 1: Introduction to Data Warehousing. pg. 3-21 2. "A Data Warehouse Comes of Age". T. Marshall, Teradata Review, Fall 1998
|
Lecture - DW3 : The Walmart Example
|
- Data Warehousing Using the Walmart Model.Westerman, Chapter1
|
Lecture - DW4 : The Star Schema |
- Data Warehousing Design Solutions. Adams / Venerable. Chapter 1: The Business Driven Data Warehouse. Pg 1-28
|
Lecture - DW5 : Applying the star schema |
Notes |
Lecture - DW6 : Examples of the Star Schema
|
Same as Lecture – DW5 |
Lecture - DW7 : Technical Construction |
Westerman, chapter 8. |
DW8 : The Multidimensional Model and OLAP (I): Introduction |
Seven Methods for Transforming Corporate Data
into Business Intelligence. Dhar/Stein. Chapter 4 Data-Driven Decision
Support. pg. 30-50.
BI pays dividends, Baron, Information Week,
2000. Fresh data, Rice, eWeek, 2001. |
DW9 : The Multidimensional Model and OLAP (II): Examples |
Same as Lecture 9
|
DW10 : The Multidimensional Model and OLAP (III): MOLAP and ROLAP | Data Warehousing, Data Mining & OLAP. Berson / Smith Chapter 13 Online Analytical Processing. pg 247-266 |
DW11 : The Multidimensional Model and OLAP (IV) : Web-Based Reporting | OLAP Goes Online, Baron, Information Week, 1999. |
Schedule in printable format:
1. Document .doc
2. Postscript File .pdf
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This page was last updated on : Tuesday, 30. March 2004