Lan Luo

About Me




Curriculum Vita

Lan Luo is an Associate Professor of Marketing at the University of Southern California. She is currently on leave at Amazon, leading up Amazon Studios Science team. Lan was elected to be the chair of the American Statistical Association Section on Statistics in Marketing in 2020. She was also the Ph.D. Coordinator of the Marketing Department and the Associate Academic Director of the Center for Global Innovation at the Marshall School of Business, University of Southern California. Lan holds a Ph.D. degree in Business (Major: Marketing) from the University of Maryland. Her primary research interests are applications of artificial intelligence and new product design. Starting in 2022, Lan will be an associate editor of Marketing Science. She is currently an associate editor for the International Journal of Research in Marketing. She was also an associate editor for Management Science's special issue on "Data-Driven Prescriptive Analytics". Lan currently serves on the editorial review board of all major marketing journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Interactive Marketing, and Customer Needs and Solutions.

Lan's research has been published in Marketing Science, Journal of Marketing Research, Journal of Marketing, among other journals. She is the recipient of the John D.C. Little Award (2008), the Donald R. Lehmann Award (2009 and 2019), and twice the finalist for the Paul E. Green Award (2009 and 2019). Lan also supervised two doctoral dissertations that were the recipients of the ISMS Doctoral Dissertation Competition Award in 2015 (Courtney Paulson) and 2018 (Mengxia Zhang). Each is a major research award in the field of marketing. In 2011, she was also named as a MSI Young Scholar, awarded once every two years by Marketing Science Institute to scholars mostly likely to be "potential leaders of the next generation of Marketing academics". Additionally, Lan has been granted the Dean's Research Excellence Award (2010) by the Marshall School of Business. She also received Marshall's Golden Apple Award (2007) for her teaching excellence, presented every year to the professors who have had the greatest impact on their students, as voted by members of the graduating class. Since 2018, Lan has consulted for commerical litigation involving product defects and counterfeits.

Office: HOH 319
USC Marshall School of Business
Los Angeles,  CA 90089
Phone: (213) 740-2497    



  • Marvin Jolson Award
  • Golden Apple Award
  • Little Award
  • Little 2013
  • Donald R. Lehmann Award 2009
  • Dean's Research Award 2010
  • MSI Young Scholar