Lan Luo

About Me




Curriculum Vita

Lan Luo is a Professor of Marketing at the University of Southern California. She holds a Ph.D. degree in Business (Major: Marketing) from the University of Maryland. Her primary research interests are applications of artificial intelligence in digitial platforms and new product design.Lan Led the Amazon Studios Science team from 2021 to 2022, and currently serves as an Amazon Scholar to its Global Media Entertainment Business. Lan also holds various editorial/professional leadership roles in her field, including VP of Practice for INFORMS Marketing Science (ISMS) community, Associate Editor for Marketing Science and International Journal of Research in Marketing, and Senior Editor for Production and Operations Management.

Lan is a well-published author, an active mentor to Ph.D. students, and an excellent teacher. Her research has been published in Marketing Science, Journal of Marketing Research, Journal of Marketing, among others. She was the recipient of the John D.C. Little Award, the Donald R. Lehmann Award (twice), and the finalist for the Paul E. Green Award (twice). Since 2015, Lan has supervised two doctoral dissertations that were the recipients of the ISMS Doctoral Dissertation Competition Award. In 2022, Lan was granted the USC Marshall Ph.D. Mentoring Award. Lan developed the Marketing Analytics elective for MBA and Master of Business Analytics students, one of the most popular graduate electives at USC Marshall. She also received Marshall's Golden Apple Award for her teaching excellence, presented every year to the professors who have had the greatest impact on their students, as voted by members of the graduating class.

Office: HOH 319
USC Marshall School of Business
Los Angeles,  CA 90089
Phone: (213) 740-2497    



  • Marvin Jolson Award
  • Golden Apple Award
  • Little Award
  • Little 2013
  • Donald R. Lehmann Award 2009
  • Dean's Research Award 2010
  • MSI Young Scholar