Lan Luo

About Me

Research

Teaching

Awards

 Honors and Awards:

  • 2022, USC Marshall Ph.D. Mentoring Award, awarded to 1 of over 130 USC Marshall research faculty

  • 2022, Senior Faculty, INFORMS Society for Marketing Science (ISMS) Early Career Scholars Camp

  • 2021, American Statistical Association (ASA) Statistics in Marketing Best Doctoral Dissertation Proposal Competition Finalist (mentor of Ph.D. student Isamar Troncoso)

  • 2020, USC Lusk Center for Real Estate Research Award ($10,000, Co-PI: Davide Proserpio

  • 2019, Management Science Meritorious Service Award

  • 2019, Donald R. Lehmann Award, best dissertation based article published in the Journal of Marketing or Journal of Marketing Research in the previous two years (Co-mentor of Ph.D. Graduate Courtney Paulson)

  • 2019, Paul E. Green Award (Finalist), the article published in Journal of Marketing Research that demonstrates the most potential to contribute significantly to the practice of marketing research.

  • 2018-2019, Shankar-Spiegel Award Runner-up (mentor of Ph.D. student Mengxia Zhang)

  • 2018, ISMS Doctoral Dissertation Competition Award (mentor of Ph.D. student Mengxia Zhang)

  • 2015, ISMS Doctoral Dissertation Award (Co-mentor of Ph.D. Student Courtney Paulson)

  • 2012, American Marketing Association Advanced Research Techniques (ART) Forum Best Paper Award

  • 2011, MSI Young Scholar, Marketing Science Institute, awarded once every two years to scholars most likely to be "potential leaders of the next generation of Marketing academics".

  • 2010, Dean's Research Excellence Award, awarded to 4 out of over 120 research faculty at Marshall School of Business.

  • 2009, Donald R. Lehmann Award, best dissertation based article published in the Journal of Marketing or Journal of Marketing Research in the previous two years.

  • 2009, Paul E. Green Award (Finalist), the article published in Journal of Marketing Research that demonstrates the most potential to contribute significantly to the practice of marketing research.

  • 2008, John D.C. Little Award, best paper published in Marketing Science or the marketing section of Management Science.

  • 2006-2007, Golden Apple Award for Teaching Excellence, Marshall School of Business, presented every year to the professors who have had the greatest impact on their students, as determined by the members of graduating class.