Lan Luo


About Me

Research

Teaching

Awards

Teaching:

  • Quantitative Models in Marketing, 2018, Ph.D. seminar, University of Southern California                                                                                                                                         
    • Instructor Rating: 4.8/5.0
  • Marketing Analytics, 2016 - present, University of Southern California                                                                                                                                          
    • Highest Instructor Rating: 4.6/5.0
                   
    • Developed for MBA and M.S. in Business Analytics Students
                   
    • Emphasis on Hands-on Approaches with Real-World Marketing Analytics Problems and Datasets
  • Marketing Analysis and Strategy, 2006 - present, University of Southern California                                                                                                                                         
    • Highest Instructor Rating: 4.8/5.0
                   
    • Marshall Golden Apple Award for Teaching Excellence: presented every year to the professors who have had the greatest impact on their students, as determined by the members of graduating class

  • Marketing Research Methods, 2004, University of Maryland                                                                                                                                         
    • Instructor Rating: 4.4/5.0

Sample Student Comments from "Marketing Analytics" Class:

“Professor Luo has her pulse on what is latest in the market, not many professors are close to industry as this. She designed the course to really span a wide variety of issues and was able to touch all of these issues effectively. I feel I learned an immense amount in her course. ”

“She is knowledgeable and passionate about marketing analytics. She has industry experience which gives her credibility and I think she is one of the best professors at Marshall. She makes difficult concepts digestible and it is very clear that she puts in a lot of prepartion into her work. ”

“Truly one of, if not the, most valuable classes I've taken at Marshall! ”

Sample Student Comments from "Marketing Analysis and Strategy" Class:

“She is really experienced. She has criteria for us. The way the class is organized is flexible, knowledgeable, and very useful for marketing students. In my marketing courses, MKT 440 is the best course I have taken. Rather than describing the ppt slides, she cares about the content, the organization, and also analysis.”

“Very friendly and an excellent teacher. Good at explaining concepts and interesting cases. The Marketing Game was one of the most valuable learning experiences I had in Marshall. Excellent teacher, one of my favorites in Marshall.”