Lan Luo

About Me

Research

Teaching

Awards

Journal Publications:

  1. Isamar Troncoso and Lan Luo (2022)," “Look the Part? The Role of Profile Pictures in Online Marketplace,” Marketing Science [online appendix]
  1. Lan Luo and Koen Pauwels (2022), " “Practice Prize Report: the 2020 and 2022 ISMS Gary Lilien Practice Prize Competition,” Marketing Science
  1. Nikhil Malik, Max Wei, Gil Appel, and Lan Luo (2022), " "Blockchain Technology in Creative Industry: Current State and Resesarch Opportunities,” International Journal of Resesarch in Marketing
  1. Mengxia Zhang and Lan Luo (2021), " "Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science [online appendix]
    *ISMS Doctoral Dissertation Award; Shanker-Spiegel Award Runner-Up
    Media Coverage: Phys.org (2022-07-07); USC News (2022-10-28); Featured in Tommy Talks
  1. Courtney Paulson, Lan Luo, and Gareth M. James (2018), "Efficient Large-
    Scale Internet Media Selection Optimization for Online Display Advertising    ", Journal of Marketing Research, Vol. 55, No. 4, 489-506. [online appendix]
    An R package to implement the method is available at CRAN.
    Licensed     through USC Stevens Center for Innovation.
    A story about this project is available here
    *Donald R. Lehmann Award; Paul E. Green Award (finalist);
    2. ISMS Doctoral Dissertation Award; ASA Statistics in Marketing Travel Award

  2. Lan Luo and Jiong Sun (2016), "New Product Design under Channel Acceptance: Brick-and-Mortar, Online Exclusive, or Brick-and-Click", Production and Operations Management, Vol. 25, No. 12, 2014-2034. [online appendix]

  3. Dongling Huang and Lan Luo (2016), "Consumer Preference Elicitation of Complex Products using Fuzzy Support Vector Machine Active Learning", Marketing Science, Special Issue "Big Data", Vol. 35, No. 3, 445-464. [technical appendix]
    *AMA Advanced Research Techniques (ART) Forum Best Paper Award

  4. Lan Luo and Olivier Toubia (2015), "Improving Online Idea Generation Platforms and Customizing Task Structure on the Basis of Consumer’s Domain Specific Knowledge", Journal of Marketing, Vol. 79, No. 5, 100-114. [online appendix]

  5. Lan Luo, Brian T. Ratchford, and Botao Yang (2013), "Why We Do What We Do: A Model of Activity Consumption", Journal of Marketing Research, Vol. 50, No. 1, 24-43.

  6. Lan Luo (2011),"Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach", Journal of Marketing Research, Vol. 48, No.1, 128-139. [technical appendix]

  7. Lan Luo, Jack (Xinlei) Chen, Jeanie Han, and C. W. Park (2010),"Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases",  Journal of Marketing Research,
    Vol.47, No.6,     1114-1128.

  8. Lan Luo, P. K. Kannan, and Brian T. Ratchford (2008), "Incorporating Subjective Characteristics in Product Design and Evaluations", Journal of Marketing Research, Vol.45, No.2., 182-194. [technical appendix]
    * Donald R. Lehmann Award; Paul E. Green Award (finalist)

  9. Lan Luo, P. K. Kannan, and Brian T. Ratchford (2007), "New Product Development under Channel Acceptance", Marketing Science, (Lead Article),Vol.26, No.2, 149-163.
    *John D.C. Little Award

  10. Babak Besharati, Lan Luo, Shapour Azarm, and P. K. Kannan (2006), "Multi-Objective Single Product Optimization: An Integrated Design and Marketing Approach", ASME Journal of Mechanical Design, Special Issue "Risk-Based and Robust Design", Vol.128, No.4, 884-892.

  11. Lan Luo, P. K. Kannan, Babak Besharati, and Shapour Azarm (2005), "Design of Robust New Products under Variability: Marketing Meets Design", Journal of Product Innovation Management, Special Issue: "Marketing Meets Design", Vol.22, No.2, 177-192.
    12.

Working Papers (Available Upon Request):

  1. Mengxia Zhang, Tianshu Sun, Lan Luo, and Joseph M. Golden (2022), “Consumer AI Co-Creation: When and Why Human Participation Improves AI Creation,” reject and resubmit, Management Science
  1. Botao Yang, Lan Luo, and Brian T. Ratchford (2022), "Consumer Sentiment, Monetary Expenditure, and Time Use: Perspectives from a Panel Study," revise and resubmit, International Journal of Research in Marketing
  1. Mengxia Zhang and Lan Luo (2022), “Social Networks on Knowledge Markets: A Double Edged Sward?”

    2.
  2. Bowei Chen, JingMin Huang, and Lan Luo (2022), “Does that Car Want to Give Me a Ride? Bio-Inspired Product Design.”